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, by Tony Davila Marc J. Epstein
Free Download , by Tony Davila Marc J. Epstein
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Product details
File Size: 9169 KB
Print Length: 401 pages
Page Numbers Source ISBN: 0133092585
Simultaneous Device Usage: Up to 5 simultaneous devices, per publisher limits
Publisher: Pearson FT Press; 1 edition (November 9, 2012)
Publication Date: November 9, 2012
Sold by: Amazon Digital Services LLC
Language: English
ASIN: B00A2KZTVI
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Amazon Best Sellers Rank:
#394,707 Paid in Kindle Store (See Top 100 Paid in Kindle Store)
The author make a big effort to gather and structure several ideas to promote innovation in a company. It is well suited for those companies in which incremental projects are common and innovation is forgotten. In summary i would say the book can be described as:"Innovation is necessary to the perpetual existance of any company, it does not happen by surprise. Companies must have structure, capabilities, systems, processes, measures; and executives must support the innovation infrastructure to send a clear message it is important"The measurment system is interesting because it is based in the balanced scorecard linking : people - process - consumer - business results, everything within the framework of cause & effect for innovation.If you are looking for consumer research methodologies or ideation tools, this is NOT the book you need.
This book would have gotten a perfect score if it had added two main sections which I believe are key to innovation; the means of managing change and establishing and fostering a culture of continuous improvement within every aspect of an organization. Innovation isn't about building a better mouse trap, it is about finding new ways of dealing with mice. In other words, innovation is not just a technology and business model process (as the book does a wonderful job of breaking down and describing), but also changing a cultural and organization mindset within an organization and that is the missing piece in this book. If they add this in the next version of the book, they might as well title the book "The Innovation Bible". Definitely a great book though to make sure when discussing innovation, that you are discussing the relevant issues.
Very good insights, a lot of examples to better understand content, it really made me think if the company I work for is on the right path for innovation.
Strong read on implementing technology into the workplace.
Interesting, and well organizaeid. Good as a guide for aninnovation strategy development.
An easy and good book to learn innovation tools. It includes a lot of real life and updated examples to understand clearly each of the topics.
Excellent book.
Its a must to have. Easy to read, clear and practic. The best in the class. The seven rules of innovation, are definitely the top.
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